/ / d / apple.com
apple.com
62 / 100
overall · band: medium
Categories
Security58/ 100 · 9 measured
Performance54/ 100 · 9 measured
SEO60/ 100 · 8 measured
AI-readiness41/ 100 · 4 measured
Privacy60/ 100 · 6 measured
Accessibility64/ 100 · 6 measured
Brand presence35/ 100 · 17 measured
Email health59/ 100 · 16 measured
Site facts
- Snapshot date
- 2026-04-26
- Factors scored
- 75 / 86
- Composite score
- 62/100
- Method version
- v0.1 — 2026-04-25
Security· 58/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 4 | Security headers (HSTS, CSP, X-Frame-Options, Referrer-Policy, Permissions-Policy, X-Content-Type-Options) | pass | 90 | security_headers_score=90, missing=Permissions-Policy |
| 5 | SSL certificate validity & expiration window | n/a | — | Scoring not yet implemented |
| 6 | WordPress REST API user enumeration exposure | pass | 100 | not_wordpress |
| 7 | Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php) | pass | 100 | total_checked=6 |
| 22 | DNSSEC validation | fail | 0 | ds_present=false, ad_bit=false |
| 23 | CAA records | fail | 0 | records=\# 35 00 05 69 6f 64 65 66 6d 61 69 6c 74 6f 3a 63 6f 6e 74 61 63 74 5f 70 6b 69 40 61 70 70 6c 65 2e 63 6f 6d|\# 20 00 05 69 73 73 75 65 70 6b 69 2e 61 70 70 6c 65 2e 63 6f 6d|\# 24 00 09 69 73 73 75 65 77 69 6c 64 70 6b 69 2e 61 70 70 6c 6… |
| 26 | HSTS preload list inclusion | fail | 30 | hsts_header=max-age=31536000; includeSubdomains; preload, preload_status=unknown |
| 27 | TLS minimum version & cipher suite quality | pass | 100 | status=READY, grades=A, worst=A |
| 28 | Subdomain takeover surface | pass | 100 | findings={"subdomain":"www.apple.com","cname":"www-apple-com.v.aaplimg.com.","dangling":false}|{"subdomain":"shop.apple.com","cname":"shop.lb-apple.com.akadns.net.","dangling":false}|{"subdomain":"support.apple.com","cname":"prod-support.apple-suppo… |
| 29 | Spam / phishing blocklist presence | fail | 0 | listed=true, response_code=0, answers=127.255.255.254 |
Performance· 54/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 8 | Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS) | warn | 60 | performance_score=56, lcp_ms=12487.5, cls=0, components={"perf":56,"lcp":30,"cls":100} |
| 9 | HTTP/2 support | n/a | — | Scoring not yet implemented |
| 10 | Compression (Brotli / gzip) | pass | 80 | perf_compression=gzip |
| 30 | HTTP/3 support | fail | 0 | supports_h3=false |
| 31 | IPv6 support | pass | 100 | aaaa_count=1, aaaa=2620:149:af0::10 |
| 32 | Image optimization (WebP/AVIF) | fail | 30 | id=image-delivery-insight, lighthouse_score=0, displayValue=Est savings of 109 KiB |
| 33 | Desktop PageSpeed score | n/a | — | Scoring not yet implemented |
| 34 | Core Web Vitals from CrUX (Real User Monitoring) | n/a | — | Scoring not yet implemented |
| 35 | Lazy loading on below-fold images | fail | 40 | id=image-delivery-insight, lighthouse_score=0, displayValue=Est savings of 109 KiB |
| 36 | Font loading strategy (FOUT/FOIT/swap) | fail | 0 | id=font-display-insight, lighthouse_score=0 |
| 37 | Total homepage byte weight | pass | 100 | html_bytes=286588, subresource_bytes=164328, total_bytes=450916, total_kb=440, sampled=22, total_refs=22 |
| 38 | Largest unused JavaScript bundle | pass | 80 | deferred_scripts=4, sample=/v/home/a/scripts/main.built.js|/v/home/a/scripts/home-analytics.built.js|/v/home/a/built/scripts/endless-entertainment-gallery.built.js|/v/home/a/scripts/inline-media.built.js |
SEO· 60/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 11 | Title, meta description, OG, Twitter cards, canonical | pass | 80 | title=true, description=true, og=true, twitter=false, canonical=true |
| 12 | Schema.org structured data presence | fail | 0 | structured_data_absent |
| 13 | H1 tag presence | pass | 100 | h1_count=1, h1_text=Apple |
| 14 | Sitemap.xml + robots.txt presence | pass | 100 | has_robots_txt=true, has_sitemap=true |
| 39 | Schema.org type validity (parsed JSON-LD) | n/a | — | Scoring not yet implemented |
| 40 | Breadcrumb schema | fail | 0 | present=false |
| 41 | FAQ / HowTo schema (where applicable) | n/a | — | n/a — not_applicable |
| 42 | hreflang for multi-language sites | pass | 100 | html_lang=en, languages_seen=en, alternates=136, alternate_langs=en|ar|de|fr|nl|bg|pt|es|cs|da|et|fi|el|zh|hr|hu|it|ja|ko|lt|lv|no|pl|ro|sv|sk|th|tr|uk|vi |
| 43 | Internal link depth (clicks from homepage to deepest content) | pass | 100 | max_depth=1, pages_fetched=50, pages_seen=240, capped_at=50 |
| 61 | Better Business Bureau accreditation | fail | 0 | no_link_on_site |
AI-readiness· 41/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 15 | llms.txt presence | fail | 0 | has_llms_txt=false |
| 16 | AI crawler robots.txt directives | pass | 100 | robots_ai_blocked_count=0 |
| 44 | AI plugin manifest (.well-known/ai-plugin.json) | fail | 0 | status=404 |
| 45 | JSON-LD richness score for LLMs | warn | 62 | org_complete=true, has_address=false, has_contact_point=true, has_same_as=true, has_content_type=false, breakdown={"coreOrg":25,"contact":12,"sameAs":25,"contentType":0} |
Privacy· 60/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 46 | Cookie banner presence + CMP detection | fail | 0 | banner_detected=false |
| 47 | Privacy policy page presence | pass | 100 | found=true, href=/legal/privacy/, text=Privacy Policy |
| 48 | Terms of service page presence | pass | 100 | found=true, href=/legal/internet-services/terms/site.html, text=Terms of Use |
| 49 | Third-party tracker count | pass | 80 | count=1, hosts=is1-ssl.mzstatic.com |
| 50 | CCPA "Do Not Sell or Share My Personal Information" link | fail | 0 | found=false |
| 51 | Cookie scan — actual cookies set on first load | pass | 80 | count=1, names=geo, with_cmp=false |
Accessibility· 64/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 52 | Accessibility statement page | fail | 0 | found=false |
| 53 | axe-core / WAVE accessibility scan | pass | 92 | accessibility_category=0.92 |
| 54 | Image alt text coverage | pass | 100 | lighthouse_score=1, failing_count=0 |
| 55 | Heading hierarchy validity | pass | 100 | lighthouse_score=1 |
| 56 | Color contrast (WCAG AA) | fail | 0 | lighthouse_score=0, failing_count=13 |
| 57 | ARIA labels presence and validity | pass | 92 | total_aria_audits=22, applicable=13, passing=12, failing=aria-required-children |
| 58 | Skip-to-content link | n/a | — | Scoring not yet implemented |
Brand presence· 35/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 17 | Domain age (RDAP / WHOIS) | pass | 100 | domain_age_years=39.2 |
| 18 | Wayback Machine site age & last snapshot | warn | 65 | first_snapshot=1996-10-22T10:54:58Z, last_snapshot=1996-10-22T10:54:58Z, estimated_age_years=29.5, first_years_ago=29.50996846544097, last_days_ago=10778.515982002315 |
| 19 | Google Business Profile presence + rating | pass | 100 | found=true, rating=4.6, review_count=95 |
| 20 | News mentions in last 30 days | pass | 85 | news_mentions_count=20 |
| 21 | Wikipedia entity | pass | 100 | found=true, title=Apple, url=https://en.wikipedia.org/wiki/Apple |
| 59 | Yelp presence + rating + review count | fail | 0 | no_link_on_site |
| 60 | Trustpilot presence + rating | fail | 0 | no_link_on_site |
| 62 | LinkedIn Company Page (presence + employee count + follower count) | fail | 0 | no_link_on_site |
| 63 | Bing Places | n/a | — | n/a — no_public_url_convention |
| 64 | Apple Maps presence (Apple Business Connect) | fail | 0 | no_link_on_site |
| 65 | Facebook Page presence | fail | 0 | no_link_on_site |
| 66 | Instagram presence (link from site → IG profile) | fail | 0 | no_link_on_site |
| 67 | Web App Manifest (manifest.json) | n/a | — | Scoring not yet implemented |
| 68 | Service Worker / PWA capability | n/a | — | Scoring not yet implemented |
| 69 | Analytics tools detected | fail | 0 | count=0 |
| 70 | Payment processors detected | n/a | — | n/a — no_payment_detected |
| 71 | Marketing automation tools detected | fail | 0 | count=0 |
| 72 | Customer support tools detected | fail | 0 | count=0 |
| 73 | Tag manager presence | warn | 50 | count=0 |
| 74 | Ad networks detected | pass | 100 | count=0 |
| 83 | Visible contact form on site | fail | 0 | detected=false, count=0 |
Email health· 59/100
| # | Factor | Verdict | Score | Evidence |
|---|---|---|---|---|
| 1 | DMARC enforcement | pass | 80 | present=true, policy=quarantine |
| 2 | DKIM signing | pass | 100 | present=true, selector=selector1, source=doh_probe |
| 3 | SPF record present and valid | pass | 100 | present=true, raw="v=spf1 include:_spf.apple.com include:_spf-txn.apple.com ~all", qualifier=softfail |
| 24 | MTA-STS & TLS-RPT | fail | 0 | policy_ok=false |
| 25 | BIMI + VMC | pass | 100 | record=v=BIMI1;l=https://www.apple.com/bimi/v2/apple.svg; a=https://www.apple.com/bimi/v2/apple.pem;, logo_url=https://www.apple.com/bimi/v2/apple.svg, vmc_url=https://www.apple.com/bimi/v2/apple.pem |
| 75 | Branded domain email address (vs free Gmail/Yahoo) | pass | 100 | branded=true, provider=generic |
| 76 | Email provider class (Workspace / 365 / Zoho / self-hosted / shared) | warn | 70 | provider=unclassified_enterprise, mx=mx-in.g.apple.com|mx-in-ma.apple.com|mx-in-rn.apple.com|mx-in-sg.apple.com|mx-in-hfd.apple.com|mx-in-vib.apple.com, source=mx_classifier |
| 77 | DMARC aggregate reporting enabled (rua=) | pass | 100 | has_dmarc_reporting=true, audit_flag=true, derived_from_raw=true, source=derived_from_raw, dmarc_raw="v=DMARC1; p=quarantine; sp=reject; rua=mailto:d@rua.agari.com; ruf=mailto:d@ruf.agari.com;" |
| 78 | Free-email exposure on contact page (gmail/yahoo/outlook visible) | pass | 100 | Scored |
| 79 | Newsletter signup form detected | fail | 0 | detected=false |
| 80 | Email Service Provider (ESP) detected | fail | 0 | Scored |
| 81 | Transactional email provider detected (from SPF includes) | fail | 0 | Scored |
| 82 | SPF lookup count (10-limit deliverability check) | pass | 100 | lookups=2, limit=10 |
| 84 | Mailto: direct contact link present | fail | 0 | Scored |
| 85 | Email forwarding service detected (improvmx, forwardemail, etc.) | pass | 100 | hosts=mx-in.g.apple.com|mx-in-ma.apple.com|mx-in-rn.apple.com|mx-in-sg.apple.com|mx-in-hfd.apple.com|mx-in-vib.apple.com, kind=unknown |
| 86 | Lead magnet / signup incentive detected (free download, ebook, etc.) | fail | 0 | detected=false |
Scores are computed under method v0.1 — 2026-04-25. See the methodology for the full factor list and per-factor specifications.