methodology / SEO & Discoverability / #12

Schema.org structured data presence

live factor #12 · SEO & Discoverability · scoring impl: implemented · weight 2.7%

What we measure

Structured data tells Google what kind of business you are — local business, recipe, product, article. With it, Google shows rich results: stars, hours, prices, attorney names. Without it, you get plain blue links.

How to improve your score

Add JSON-LD scripts. For local businesses: `LocalBusiness` schema with name, address, phone, hours, rating. For specific types: `LegalService`, `Restaurant`, `Recipe`, etc. WordPress: Yoast / Rank Math add these automatically when configured.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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