methodology / Privacy & Compliance / #50

CCPA "Do Not Sell or Share My Personal Information" link

live factor #50 · Privacy & Compliance · scoring impl: implemented · weight 0.7%

What we measure

California law requires this link in your footer if you sell or share personal data. It's a common gotcha — the rule applies to most ad-supported sites, even small ones.

How to improve your score

Add a footer link to a "Do Not Sell or Share My Personal Information" form. Your CMP can usually generate this automatically.

Data source

Data source for this factor is not yet documented.

Implementation notes

Parse the footer for the literal phrase or a `data-ccpa` attribute.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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