methodology / Email & Communications / #84

Mailto: direct contact link present

live factor #84 · Email & Communications · scoring impl: implemented · weight 0.3%

What we measure

A clickable email link makes it instant for prospects to reach out. Even with a contact form, a mailto: link captures the visitor who'd rather hop straight to their email client.

How to improve your score

Add a `<a href="mailto:hello@yourdomain.com">` somewhere visible — footer is fine.

Data source

Data source for this factor is not yet documented.

Implementation notes

Detect mailto: anchors, classify destination domain (own vs free).

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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