methodology / Brand Presence / #66

Instagram presence (link from site → IG profile)

live factor #66 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Visitors expect a social presence link. Missing one feels like an inactive business, especially in consumer-facing categories.

How to improve your score

Add an Instagram link to your header or footer if you have an active profile. If you don't, consider whether your audience expects one.

Data source

Data source for this factor is not yet documented.

Implementation notes

Parse the page for links to instagram.com.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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