methodology / Brand Presence / #20

News mentions in last 30 days

live factor #20 · Brand Presence · scoring impl: implemented · weight 1.3%

What we measure

Recent press coverage signals an active, newsworthy business and adds Google trust. Each mention is a public credibility token.

How to improve your score

Pitch industry trade publications, contribute thought-leadership content, get quoted in roundup articles, issue press releases when there's real news.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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