methodology / Brand Presence / #60

Trustpilot presence + rating

live factor #60 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Trustpilot is the dominant review platform for ecommerce and B2B in Europe and growing fast in the US. The rating affects perceived legitimacy and is shown in Google rich results.

How to improve your score

Claim your free Trustpilot profile, automate review requests after each purchase, and respond to negative reviews promptly.

Data source

Data source for this factor is not yet documented.

Implementation notes

Trustpilot search API by domain.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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