methodology / Brand Presence / #21

Wikipedia entity

live factor #21 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

A Wikipedia entry is a high-trust signal recognized by Google's Knowledge Graph. Most small businesses don't have one — those that do get a major credibility boost.

How to improve your score

Wikipedia entries can't be created by request — they have to meet notability standards. Keep building public press coverage and citations until eligibility is natural.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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