methodology / Email & Communications / #86

Lead magnet / signup incentive detected (free download, ebook, etc.)

live factor #86 · Email & Communications · scoring impl: implemented · weight 0.3%

What we measure

A free download, guide, or ebook in exchange for an email signup converts 10x better than a generic 'subscribe to our newsletter' form. We detect whether you're offering something.

How to improve your score

Create a single high-value resource (ebook, checklist, video course, free tool) that solves a problem your audience has. Gate it behind an email opt-in.

Data source

Data source for this factor is not yet documented.

Implementation notes

Look for keywords like "free guide", "download now", "ebook", "checklist", "free tool" near signup forms.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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