methodology / Brand Presence / #65

Facebook Page presence

live factor #65 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Facebook still matters for local discovery in certain demographics and for ad targeting. An empty or abandoned page hurts more than no page at all — it signals neglect.

How to improve your score

Either keep your page updated with monthly posts and current hours, or delete it entirely and remove the link from your site.

Data source

Data source for this factor is not yet documented.

Implementation notes

Best-effort search via Graph API or scraping.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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