methodology / Brand Presence / #63

Bing Places

live factor #63 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Bing still represents 5-10% of US search traffic and is the source for ChatGPT search and Microsoft Copilot. Many local businesses skip it entirely, leaving easy ground uncovered.

How to improve your score

Claim your listing at bingplaces.com — it usually pre-imports from Google Business Profile, so most of the work is already done.

Data source

Data source for this factor is not yet documented.

Implementation notes

Bing search API for business name + address.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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