methodology / Trust & Reputation / #17

Domain age (RDAP / WHOIS)

live factor #17 · Trust & Reputation · scoring impl: implemented · weight 2%

What we measure

Older domains earn more trust from Google and visitors. A 15-year-old domain is treated very differently than a 6-month-old one.

How to improve your score

This is just a function of time. Don't let the registration lapse.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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