methodology / Tech Fingerprint / #71

Marketing automation tools detected

live factor #71 · Tech Fingerprint · scoring impl: implemented · weight 0%

What we measure

Which marketing automation platforms your site embeds. Common ones: HubSpot, Marketo, ActiveCampaign, Mailchimp, Klaviyo, Pardot.

How to improve your score

N/A — informational.

Data source

Data source for this factor is not yet documented.

Implementation notes

Match HubSpot, Marketo, ActiveCampaign, and Mailchimp embed signatures in scripts and tracking pixels.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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