methodology / Brand Presence / #19

Google Business Profile presence + rating

live factor #19 · Brand Presence · scoring impl: implemented · weight 2.7%

What we measure

If you're a local business, Google Business Profile is the single most important signal. Without it, you're invisible on Google Maps. The score also factors in your rating and review volume.

How to improve your score

Claim your business at business.google.com. Add photos, hours, services, and request reviews from happy customers.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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