methodology / Brand Presence / #64

Apple Maps presence (Apple Business Connect)

live factor #64 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Apple Maps is the default on every iPhone. If your business isn't there, iOS users can't find you natively when they search.

How to improve your score

Claim your free listing at businessconnect.apple.com. The signup is straightforward and verification typically takes a few days.

Data source

Data source for this factor is not yet documented.

Implementation notes

MapKit search by business name and address.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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