methodology / Security / Brand / #25

BIMI + VMC

live factor #25 · Security / Brand · scoring impl: implemented · weight 0.7%

What we measure

BIMI displays your verified logo next to your emails in Gmail/Apple Mail. Requires DMARC enforcement + a Verified Mark Certificate (VMC). Strong trust signal.

How to improve your score

Get DMARC to `p=quarantine`+, obtain a VMC from DigiCert/Entrust (~$1k/yr), publish BIMI TXT record pointing at your SVG logo.

Data source

Data source for this factor is not yet documented.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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