methodology / Brand Presence / #62

LinkedIn Company Page (presence + employee count + follower count)

live factor #62 · Brand Presence · scoring impl: implemented · weight 1.3%

What we measure

A populated LinkedIn page signals an established business. Employee count and follower count are quick legitimacy proxies that any prospect or partner will check.

How to improve your score

Create a Company Page, complete the profile, link employees, and post regularly. Even monthly posts beat a stagnant page.

Data source

Data source for this factor is not yet documented.

Implementation notes

Best-effort scraper via RapidAPI or similar; mark as optional/best-effort.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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