methodology / SEO & Discoverability / #40

Breadcrumb schema

live factor #40 · SEO & Discoverability · scoring impl: implemented · weight 0.7%

What we measure

Breadcrumb schema replaces the URL in Google search results with a readable navigation path. That typically increases click-through rates.

How to improve your score

Add `BreadcrumbList` JSON-LD on every interior page. Most SEO plugins (Yoast, Rank Math, Squarespace, Shopify) do this automatically — just enable the setting.

Data source

Data source for this factor is not yet documented.

Implementation notes

Look for `@type: BreadcrumbList` in JSON-LD blocks.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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