methodology / Email & Communications / #83

Visible contact form on site

live factor #83 · Email & Communications · scoring impl: implemented · weight 0.3%

What we measure

Sites without a contact form bleed leads. Visitors who don't have an obvious way to reach you simply leave.

How to improve your score

Add a basic contact form to /contact (and link it from the footer). For lead-gen sites, embed a short form on the homepage.

Data source

Data source for this factor is not yet documented.

Implementation notes

Probe /contact + /contact-us, check for form with email + message fields.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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