methodology / Email & Communications / #78

Free-email exposure on contact page (gmail/yahoo/outlook visible)

live factor #78 · Email & Communications · scoring impl: implemented · weight 0.7%

What we measure

Even if your business has a domain email, free email addresses anywhere on your site (your old gmail, the bookkeeper's yahoo) leak the impression of an unprofessional operation. We flag every visible address that doesn't end in your domain.

How to improve your score

Audit homepage, About, Contact, Team pages. Replace any `name@gmail.com` with `name@yourdomain.com`. If you must use external email forwarding, mask the destination.

Data source

Data source for this factor is not yet documented.

Implementation notes

Crawl homepage + /contact + /about, extract `mailto:` and obvious email regex matches. Bucket by domain (own / freemail / unknown).

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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