methodology / Brand Presence / #59

Yelp presence + rating + review count

live factor #59 · Brand Presence · scoring impl: implemented · weight 0.7%

What we measure

Yelp listings still drive significant local search traffic, especially in restaurants, services, and retail. Both your rating and your review count matter — five reviews at 5.0 looks weaker than fifty at 4.6.

How to improve your score

Claim your business at biz.yelp.com, fill out the profile completely (hours, photos, services), and request reviews from happy customers.

Data source

Data source for this factor is not yet documented.

Implementation notes

Yelp Fusion business search API by name + address.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.1.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Version history

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